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Orchestrating Innovation

Ed Fowkes • 2 August 2023


Conducting Creativity Amidst the Crescendo of Challenges


Picture yourself at the dawn of your business voyage. The air is filled with hushed anticipation. Your eyes shimmer with a clear vision, your heart pulses with the passion to make a difference, and your spirit is brimming with creativity. You're a visionary ready to etch your unique mark in the annals of business history.


Like a maestro set to conduct an
awe-inspiring symphony, you stand before a complex landscape of demands, needs, and challenges, each akin to a unique instrumental section in the orchestra of entrepreneurship. As the symphony of your business journey commences, the music is beautiful, filled with the melody of your dreams and the harmony of your plans.


As the piece develops, the demands crescendo. The clear notes of your creative vision, initially so resonant and profound, can be drowned in the clamour. Regulatory adaptations, tax considerations, and the relentless percussion of day-to-day urgencies can become a dissonant counterpoint to your entrepreneurial melody. 


In this setting, it's all too easy for your original score — the vision and creativity that sparked your journey — to be obscured. Yet, the music of your dream is still there, waiting to be rediscovered, tuned, and harmonised into a melody that sings once more. Join me, as we explore how to keep the music playing, even amidst the cacophony of challenges.



Confronting the Challenging Cacophony of Business Demands


The world of entrepreneurship is akin to an elaborate symphony, rich and varied, yet fraught with demands that can strike a discordant note. Entrepreneurs are called upon to juggle an array of tasks that, while crucial for the day-to-day running of a company, can encroach upon their ability to think creatively and focus on long-term goals. These tasks, much like the urgent drumming of the timpani, create a distracting rhythm, pulling the conductor's attention away from the harmonious interplay of the other instruments.


Our friends at the Harvard Business Review, in a
study published in 2021, noted the effects of this constant firefighting, explaining how urgent tasks tend to overtake important ones in a business leader's priorities. When caught in the whirlwind of immediate problem-solving, the entrepreneurial maestro might struggle to hear the melody amidst the noise, much less craft a harmonious future composition.


Beyond the immediate operational challenges, external factors - regulatory changes, market fluctuations, tax considerations - add to the din. Each can be likened to a sudden key change or an unexpected tempo shift in our symphony, requiring swift adaptation. The Boston Consulting Group, in a
2022 report, highlighted how adaptability in response to these changes is critical, yet often leaves little room for the deep, focused thought required for innovative solutions. Entrepreneurs can end up playing catch-up to the score, rather than creating it.




Finding the Melody and Unleashing Creativity Amidst the Chaos


As our intrepid maestro confronts the clamour of the orchestra, the true challenge lies in crafting the symphony amidst the discord. Similarly, for the business leader, the melody of creativity must be discovered within the din of demands.


Imagine for a moment, the soundscape of the orchestra: the bass line, the harmonies, the counterpoint, all weaving together into a melodic fabric. Now consider the business landscape with its own rhythm and timbre - market dynamics, customer needs, competitive pressures. Within this soundscape, it is the maestro's task to hear the potential for a new melody, a different harmony, an unexpected counterpoint. This is only
jazz, but it is this that the entrepreneur must navigate, as this is the essence of creativity in business.


However, we mustn't forget that our maestro is human, subject to cognitive constraints as described in a
2017 study by the Royal Society. It reveals that our brains naturally lean towards reactive decision-making, particularly under high pressure – such as the frenzied conditions often experienced by business owners. This predisposition, while useful for immediate problem-solving, limits our capacity for creative, long-term thinking.


To overcome this hurdle, entrepreneurs must practice what management thinker Peter Drucker once eloquently called the
"discipline of innovation." The same discipline, I dare say, that a conductor exerts to control the impulse to respond to every off-note, and instead focuses on guiding the orchestra towards the overall vision of the symphony.


Stanford University's creativity studies further validate this point. Their
2023 report elucidates how structured breaks and intentional thinking sessions can significantly boost creative output. Just as the maestro carves out moments of silence amidst the orchestra's hustle, entrepreneurs must also find pockets of calm to hear the whispers of innovation.


And so even the most seasoned maestro can benefit from a well-crafted score, a guide that helps transform the cacophony into symphony. This is where the role of peer groups, like our own
TableNetwork, can serve as a regular and needed refocus on entrepreneur's musical score. 




The Role of Mastermind Groups in Orchestrating Success


As the grand symphony of business unfolds, the maestro isn't alone in their quest for harmony. Like a conductor guided by the composer's score, entrepreneurs can greatly benefit from the structured guidance of a peer group. Consider, for a moment, TableNetwork, the virtuoso's guide in our musical analogy.


Tables are mastermind groups - a chance for a refreshed take, providing structure, guidance, and an outside perspective, essential elements to creative thinking. Entrepreneur and motivational speaker Jim Rohn once wisely noted, "You are the average of the five people you spend the most time with." Having studied the evidence behind this statement, and tested the boundaries of influence, TableNetwork gives you 12 people instead of 5. In our orchestral analogy, the surrounding ensemble's harmony enhances the individual musician's performance. Similarly, being part of a group of like-minded, ambitious individuals can help stimulate, refine, and enhance one's own creative thinking.


Scientific and industry research back up our process. A
2021 study published in the Harvard Business Review found that entrepreneurs participating in peer-to-peer mentoring groups like ours, showed a marked improvement in their problem-solving abilities. They also reported reduced stress levels, akin to our conductor finding calm amidst the orchestral chaos. I enjoy the mental reminder to “step back and breathe”. 


I am often asked why Tables are not hosted online meetings. We became so used to Zoom during lockdown, people imagine this is now the norm and work just as well, but there are two significant reasons they likely never will. Firstly, the most obvious is the matter of trust, such an important thing and as people, we like to “look into the whites of someone’s eyes”. When online looking through windows, do you know someone isn’t listening in? But there is a more significant reason that’s backed by scientific data, cited by Edmund L. Andrews in
an article for Stanford. He notes that creativity is lost in an online situation. We need to meander to grasp it, and only in person can this happen. One of the key reasons for Tables is to recapture this illusive energy, so in person it is. 


TableNetwork’s mastermind groups provide a safe space to share ideas, challenges, and solutions, enabling entrepreneurs to gain fresh perspectives. And in doing so, they learn to conduct their business orchestra with renewed vigour, balancing the urgent demands with the melody of creativity, just like our maestro balancing the diverse instruments to create a harmonious symphony.




The Unending Symphony of Entrepreneurial Success


The entrepreneurial journey is less a performance with a definitive ending, and more a perpetual symphony, continually being composed, adapted, and performed.


The story of entrepreneurship often begins with a clear vision, a burning passion, and an abundance of creativity. But as the demands of running a business crescendo, it can seem as if this original score becomes obscured, lost amidst the clamour of day-to-day urgencies and the ever-shifting dynamics of the market. Yet, this needn't be the final act in our entrepreneurial symphony.


As we have seen, the melody can indeed be rediscovered. The answer lies in the courage to step back, take a breath, and reassess. Amidst the whirlwind of business demands, it becomes crucial to carve out moments of calm and focused reflection. Much like a maestro taking a moment to understand the orchestra, entrepreneurs must also pause to refocus on their original score: their vision and creative passion.


And in this reflective process, there's no greater aid than the collective wisdom of a trusted peer group. In a collaborative and supportive environment, such as provided by
TableNetwork, entrepreneurs can find the time and space to solve problems creatively, to refine their vision, and, most importantly, to regain their lost melody.


So, as you journey forth, remember, the path to entrepreneurial success is often a symphony in progress. Amidst the crescendo of challenges, remember to pause, breathe, reflect, and reconnect with the original score of your passion. And in a supportive community of peers, you'll find the perfect stage to perform your unique symphony of success.



Ed Fowkes

August 2023

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